Who’s on first?
May 6th, 2009 | Published in Mobile Communities, Mobile Services, Statistics on Mobile Devices

Mobile phones were referred to as “The third screen” a couple of years back, placing television as the first screen and computer as the second. Today I can say with confidence that for a big majority the third screen has become the first one.
From the modern cities to the remote places where television doesn’t even exist. Compare some faraway African villages, where mobile minutes are treated as currency to modern cities like Tokyo where high speed internet access gives people the chance to watch TV from their mobile phones. Two extremes connected by one common denominator: Mobile media.
Personally, I check my phone constantly. Together with my keys, is the one thing I never forget when I get out of the house. I use it as an alarm clock, to check my emails, to see my contacts, to interact with friends in online communities. It has replaced my wrist watch, the radio, reading newspapers online and for sure use it for entertainment (videos, feature films, music, photos). My first point of reference for wikipedia, ebay, amazon, and the internet in general when I am not sitting at my desk. It has become my daily planner, my contact book, my GPS system and my digital storage device. Basically an extension of my arm.
I do understand however, that I might not the best example, but is a recurring theme when I talk to other people about it. Another good reference is my son. He has a basic mobile phone and wants to change it for a smartphone. He loves to get his hands on my iPhone it everytime he gets a chance. You might ask yourself, so what so special about that? well, he is 7 years old! So…Who’s on first? TV, computer or mobile phone?