Mobile Marketing Guidelines
March 21st, 2009 | Published in Mobile Marketing
The MMA (Mobile Marketing Association) is about to release their updated set of best practice guidelines. According to MMA the current marketing and privacy standards do not adequately address the specific challenges faced by marketers when marketing through the mobile channel. Strong mobile industry privacy principles will protect the mobile channel from abuses by unethical marketers (in other words intrusive spam)
Since 2005 the MMA publishes a set of Mobile Advertising Guidelines for the mobile web. Over the past three years, the guidelines have evolved to include display (mobile web and downloadables) and messaging (SMS and MMS). The release of guidelines is collaborative effort between the five continents and other supporting organizations including GSMA, dotMobi Advisory Group, IAB UK, IAB Mexico. The guidelines will be translated into local languages and will be release to the public every six months. In the meantime you can download the pdf document with the current guidelines here.
