June 2nd, 2009 |
by Juan Tejeda |
published in
Mobile Devices, Mobile Marketing, Statistics on Mobile Devices
If you have a smartphone, video is certainly nothing new. Most smartphones offer the possibility to play local video or over the internet. The promise of faster connections seems to be around the corner, but we know already than in places like Japan (the mobile test bed of the world) superfast connections have made possible TV Channels on the mobile phones. It is not surprise that advertisers are eager to recycle their Ad spots and get them mobile, but that is not the answer for a medium that is so personal, intimate, contextual and with a high level of expectancy of relevant content. We’ve learned our lessons from the internet and we know that the 30 sec spot will not work.
May 24th, 2009 |
by Juan Tejeda |
published in
Mobile Devices, Mobile Marketing, Mobile Services
In an industry dominated by SMS campaigns, MMS, shrunken banners mimicking the ones on internet, ring tones and some other primitive forms of marketing gave the mobile phone the reputation of been the underachiever of the media world. Undeniably, the introduction of the iPhone changed the way we think about mobile phones, the way we interact with them and what we expect from our devices. We are now living what is been called by some the “Post iPhone era” and every new smartphone that comes out in the market is expected to be better or at least have the same functionalities. While innovative and cool, advertisers are worried that an offer that can’t be streamlined and sold by the pound is unlikely to happen with this current innovative climate. Just like the early days of the internet a lot of experimenting is going on, but defined formats are not well established yet.
March 29th, 2009 |
by Juan Tejeda |
published in
Mobile Devices
[Palm Pre] The Palm Pre is certainly one of the most anticipated smartphones this year. With outstanding reviews from bot Cnet and Gizmondo it promises to be the next hot sale for the summer.
March 21st, 2009 |
by Juan Tejeda |
published in
Mobile Communities
The best way to find a toilet anywhere in the world… or so they say.
March 21st, 2009 |
by Juan Tejeda |
published in
Wireless Media
Out in the market the coolest rabbit there is. Nazbatag, its a toy-robot-rabbit that connects wireless to the internet and deliver to its owners the latest news, weather, traffic, stocks or simply read a web page out loud for you.
