HOOKED ON MOBILE

Click-to-Call or CTC is a model that started first on the internet and then evolved into a more literal use of its name, meaning click to make a call. While browsing the net on your mobile phone you can see how phone numbers are higlighted (like a link), upon clicking the number will be automatically dialed.

In an industry dominated by SMS campaigns, MMS, shrunken banners mimicking the ones on internet, ring tones and some other primitive forms of marketing gave the mobile phone the reputation of been the underachiever of the media world. Undeniably, the introduction of the iPhone changed the way we think about mobile phones, the way we interact with them and what we expect from our devices. We are now living what is been called by some the “Post iPhone era” and every new smartphone that comes out in the market is expected to be better or at least have the same functionalities. While innovative and cool, advertisers are worried that an offer that can’t be streamlined and sold by the pound is unlikely to happen with this current innovative climate. Just like the early days of the internet a lot of experimenting is going on, but defined formats are not well established yet.

[Palm Pre] The Palm Pre is certainly one of the most anticipated smartphones this year. With outstanding reviews from bot Cnet and Gizmondo it promises to be the next hot sale for the summer.