Paying with your Mobile Phone
July 20th, 2009 | by Juan Tejeda | published in Mobile Services
Groceries at the supermarket… 40 euros. Pay everything with you mobile phone… Priceless. Well OK not priceless, but certainly convenient.
Mobile Advertising: Video
June 2nd, 2009 | by Juan Tejeda | published in Mobile Devices, Mobile Marketing, Statistics on Mobile Devices
If you have a smartphone, video is certainly nothing new. Most smartphones offer the possibility to play local video or over the internet. The promise of faster connections seems to be around the corner, but we know already than in places like Japan (the mobile test bed of the world) superfast connections have made possible TV Channels on the mobile phones. It is not surprise that advertisers are eager to recycle their Ad spots and get them mobile, but that is not the answer for a medium that is so personal, intimate, contextual and with a high level of expectancy of relevant content. We’ve learned our lessons from the internet and we know that the 30 sec spot will not work.
Mobile Advertising: Click-to-Call
May 26th, 2009 | by Juan Tejeda | published in Mobile Apps, Mobile Devices, Mobile Marketing, Statistics on Mobile Devices
Click-to-Call or CTC is a model that started first on the internet and then evolved into a more literal use of its name, meaning click to make a call. While browsing the net on your mobile phone you can see how phone numbers are higlighted (like a link), upon clicking the number will be automatically dialed.
The power of the mobile phone to end poverty
April 23rd, 2009 | by Juan Tejeda | published in Mobile Communities, Mobile Devices, Mobile Services, Wireless Media
Iqbal Quadir tells how his experiences as a kid in poor Bangladesh, and later as a banker in New York, led him to start a mobile phone operator connecting 80 million rural Bangladeshi — and to become a champion of bottom-up development.
