HOOKED ON MOBILE

Groceries at the supermarket… 40 euros. Pay everything with you mobile phone… Priceless. Well OK not priceless, but certainly convenient.

If you have a smartphone, video is certainly nothing new. Most smartphones offer the possibility to play local video or over the internet. The promise of faster connections seems to be around the corner, but we know already than in places like Japan (the mobile test bed of the world) superfast connections have made possible TV Channels on the mobile phones. It is not surprise that advertisers are eager to recycle their Ad spots and get them mobile, but that is not the answer for a medium that is so personal, intimate, contextual and with a high level of expectancy of relevant content. We’ve learned our lessons from the internet and we know that the 30 sec spot will not work.

In an industry dominated by SMS campaigns, MMS, shrunken banners mimicking the ones on internet, ring tones and some other primitive forms of marketing gave the mobile phone the reputation of been the underachiever of the media world. Undeniably, the introduction of the iPhone changed the way we think about mobile phones, the way we interact with them and what we expect from our devices. We are now living what is been called by some the “Post iPhone era” and every new smartphone that comes out in the market is expected to be better or at least have the same functionalities. While innovative and cool, advertisers are worried that an offer that can’t be streamlined and sold by the pound is unlikely to happen with this current innovative climate. Just like the early days of the internet a lot of experimenting is going on, but defined formats are not well established yet.

If you ever wanted to know how many mobile phones there are worldwide pay a visit to the folks at: Phonecount.com

Flurry Analytics provides accurate, real time data to developers about how consumers use their mobile applications, as well as how applications are performing across different handsets.