Among the highlights of the evening was for sure “YOUR REEBOK”. An application for the iPhone created by the UK company insidemob for shoe manufacturer Reebok. The app is totally free and allows you to customize the colors and materials of your traines, upload your design to a gallery if you want to share your creation and even order them directly from your phone. The app is been running (no pun intended) for a few weeks on the app store with a very good acceptance. The only downside is that is 62MB! which is kinda big considering how many times you will use it.

Accuterra was also very interesting. Created by geospatial solutions company Intermap it promise to be the companion of choice for those who enjoy the outdoors activities. The application is a digital map system that can be updated wirelessly and give an accurate elevation and location of the terrain around you. The app is free for download and you only need to pay for the maps. The map sheets can be bough for specific areas or for large areas for under 70 euros. The small downside is that the app is only available in the US for the moment, but soon coming to Europe.

After the presentations a nice Bavarian dinner was served buffet style including “Helles” beer. There was a good time to network and meet some people. I’ll be there for the next event for sure.

Part of the presentation from Green Robot a Munich based app developers for Android and pretty soon for the iPhone.

Why Green Robot? Very prolific and young company. Their applications have a good balance between technology and user experience. They put enough emphasis in the user interface and the technology works flawless.

There was a gathering last night (11th May) for the Mobile Monday chapter Munich. In a traditional Bavarian style setting, the guest panel opened up with their views about developing for platforms like Symbian, Nokia and iPhone. They exposed the pros and cons for developing apps. Right after, the demo night started with a total of 9 presenters from places like Vienna, Poland and some Munich companies.

From these presenters I was particularly impressed with the applications by the Android developers greenrobot and the iPhone application for tripwolf which looks way better than that ugly website they have right now.

What I missed from the event: Very focused on the technology and not so much on the market or the users. There is a big gap between marketers, business and the developer community. The vision is too fuzzy, not a clear direction. The solutions provided for marketers are too focused on analytics, but not a real solution to transport Brands into the mobile arena.

I’ll publish some videos and highlights in the next few hours.

The event is free of charge, but you have to register at their website. The location in Munich will change depending on the number of attendees.

For more information visit: http://www.mobile-monday.de/xn/detail/2295400:Event:14090