One day the iPhone met a book…
November 18th, 2009 | by Juan Tejeda | published in Mobile Apps, Social Impact
One of the coolest application I’ve seen in a while.
In another country your iPhone is useless
September 30th, 2009 | by Juan Tejeda | published in Mobile Apps, Mobile Devices, Mobile Services
The only thing I can do with my iPhone in Prague is call and send SMS for an astronomical price. I mean really… Mobile operators are making a fortune for something that doesn’t really cost as much as they claim. 51 cents a minute is just plain stealing!
The importance of timing
September 18th, 2009 | by Juan Tejeda | published in Mobile Apps, Mobile Communities, Mobile Devices, Mobile Services
o everything started this last summer. My bike was basically dead and I wanted to go biking with my son, so I opened an account with “Call a Bike” the renting bike service from the Deutsche Bahn (trains) here in Germany. I used it and though – “this service needs an app to boost their business and make life easier for everyone”.
I just realized…
August 2nd, 2009 | by Juan Tejeda | published in Social Impact
Things my iPhone has replaced
Paying with your Mobile Phone
July 20th, 2009 | by Juan Tejeda | published in Mobile Services
Groceries at the supermarket… 40 euros. Pay everything with you mobile phone… Priceless. Well OK not priceless, but certainly convenient.
The price of “Momentum”
June 22nd, 2009 | by Juan Tejeda | published in Mobile Apps, Mobile Devices, Mobile Services
About a year ago Garmin (GPS Navigation System guys) announced their Nuvifone, the natural evolution of their navigation system, featuring local based services way before any other device at the time. In addition it was possible to play mp3 audio and video files. By far the best of its class. The anticipated iPhone killer… So what happened?
Mobile Monday Munich next event
June 7th, 2009 | by Juan Tejeda | published in Mobile Apps, Mobile Communities, Mobile Marketing, Mobile Services
Mobile Sports is the topic for the next event at Mobile Monday Munich chapter. If you are in Munich and want to attend just register at: http://www.mobile-monday.de/events/mobile-sports
should be interesting.
Mobile Advertising: Video… So what if…
June 4th, 2009 | by Juan Tejeda | published in Mobile Communities, Mobile Marketing
So what if: the spots are no longer produced by Agencies but by the public themselves using the mobile phones. A network of people sharing video tips about just any possible product you want to buy. Telling real stories about brands and not the deceiving world Advertising often portrays. Eventually this will lead to better quality products for the best possible price.
Mobile Advertising: Video
June 2nd, 2009 | by Juan Tejeda | published in Mobile Devices, Mobile Marketing, Statistics on Mobile Devices
If you have a smartphone, video is certainly nothing new. Most smartphones offer the possibility to play local video or over the internet. The promise of faster connections seems to be around the corner, but we know already than in places like Japan (the mobile test bed of the world) superfast connections have made possible TV Channels on the mobile phones. It is not surprise that advertisers are eager to recycle their Ad spots and get them mobile, but that is not the answer for a medium that is so personal, intimate, contextual and with a high level of expectancy of relevant content. We’ve learned our lessons from the internet and we know that the 30 sec spot will not work.
Mobile Advertising: Click-to-Call
May 26th, 2009 | by Juan Tejeda | published in Mobile Apps, Mobile Devices, Mobile Marketing, Statistics on Mobile Devices
Click-to-Call or CTC is a model that started first on the internet and then evolved into a more literal use of its name, meaning click to make a call. While browsing the net on your mobile phone you can see how phone numbers are higlighted (like a link), upon clicking the number will be automatically dialed.
