HOOKED ON MOBILE

“Mankind Is No Island” by Jason van Genderen. The winner of the 2008 shortfilm fest Tropfest NY, entirely shot using a mobile phone in NY and Sydney. Thanks Pedro Lopez for bringing it to my attention. If you are wondering what does this have to do with Advertising? absolutely nothing… isn’t that great. I like the video because is a great showcase of the quality that can be achieved using a mobile phone and great imagination.

So what if: the spots are no longer produced by Agencies but by the consumers themselves using the mobile phones. A network of people sharing video tips about just any possible product you want to buy. Telling real stories about brands and breaking up with the deceiving world Advertising often portrays. Eventually this will lead to better quality products.

So what about the experience or the story that the brand allows me to tell? quality and trust are the best values you can get from any brand. Brands that already have it have nothing to worry about, brands that don’t… Well, they should get better or die.

It sounds like YouTube?… The problem with YouTube is the clutter, there is so much of everything, that is hard to find exactly what you’re looking for. I am thinking more about a platform dedicated exclusively to help consumers find the best products for the best price.