HOOKED ON MOBILE

Street Hacks: Jan Chipchase and Duncan Burns’ research for Nokia

Very good and comprehensive report of the Mobile Life in Germany for the next few years. The report puts the whole German mobile market in perspective and what to expect in the years to come.

If you have a smartphone, video is certainly nothing new. Most smartphones offer the possibility to play local video or over the internet. The promise of faster connections seems to be around the corner, but we know already than in places like Japan (the mobile test bed of the world) superfast connections have made possible TV Channels on the mobile phones. It is not surprise that advertisers are eager to recycle their Ad spots and get them mobile, but that is not the answer for a medium that is so personal, intimate, contextual and with a high level of expectancy of relevant content. We’ve learned our lessons from the internet and we know that the 30 sec spot will not work.

Click-to-Call or CTC is a model that started first on the internet and then evolved into a more literal use of its name, meaning click to make a call. While browsing the net on your mobile phone you can see how phone numbers are higlighted (like a link), upon clicking the number will be automatically dialed.

2020: another vision of the future by the agency ahead of time

Mobile phones were referred to as “The third screen” a couple of years back, placing television as the first screen, computer as the second. Today I can say with confidence that for a big majority the third screen has become the first one.

Chinese Shanzai phones vs Open Source phones. A new socio-economic model, with a bigger impact than the internet in the early days and today’s web 2.0

If you type in “Android Data Corporation” in google you can’t even find a URL to go to. Nevertheless, this company is suing Google and others for the use of “Android” as a trademark.

MobileActive.org is a community of people and organizations using mobile phones for social impact.

If you ever wanted to know how many mobile phones there are worldwide pay a visit to the folks at: Phonecount.com