HOOKED ON MOBILE

Very good and comprehensive report of the Mobile Life in Germany for the next few years. The report puts the whole German mobile market in perspective and what to expect in the years to come.

Mobile Sports is the topic for the next event at Mobile Monday Munich chapter. If you are in Munich and want to attend just register at: http://www.mobile-monday.de/events/mobile-sports
should be interesting.

So what if: the spots are no longer produced by Agencies but by the public themselves using the mobile phones. A network of people sharing video tips about just any possible product you want to buy. Telling real stories about brands and not the deceiving world Advertising often portrays. Eventually this will lead to better quality products for the best possible price.

If you have a smartphone, video is certainly nothing new. Most smartphones offer the possibility to play local video or over the internet. The promise of faster connections seems to be around the corner, but we know already than in places like Japan (the mobile test bed of the world) superfast connections have made possible TV Channels on the mobile phones. It is not surprise that advertisers are eager to recycle their Ad spots and get them mobile, but that is not the answer for a medium that is so personal, intimate, contextual and with a high level of expectancy of relevant content. We’ve learned our lessons from the internet and we know that the 30 sec spot will not work.

Click-to-Call or CTC is a model that started first on the internet and then evolved into a more literal use of its name, meaning click to make a call. While browsing the net on your mobile phone you can see how phone numbers are higlighted (like a link), upon clicking the number will be automatically dialed.

In an industry dominated by SMS campaigns, MMS, shrunken banners mimicking the ones on internet, ring tones and some other primitive forms of marketing gave the mobile phone the reputation of been the underachiever of the media world. Undeniably, the introduction of the iPhone changed the way we think about mobile phones, the way we interact with them and what we expect from our devices. We are now living what is been called by some the “Post iPhone era” and every new smartphone that comes out in the market is expected to be better or at least have the same functionalities. While innovative and cool, advertisers are worried that an offer that can’t be streamlined and sold by the pound is unlikely to happen with this current innovative climate. Just like the early days of the internet a lot of experimenting is going on, but defined formats are not well established yet.

2020: another vision of the future by the agency ahead of time

Chinese Shanzai phones vs Open Source phones. A new socio-economic model, with a bigger impact than the internet in the early days and today’s web 2.0

Next May 11th will be the demo night from the Mobile Monday Munich Chapter. The demonstration will include new apps for the iPhone, the Android, Ovi, Symbian and Java-based phones. On the second part of the event there will be unannounced presenters which will also demo other applications.